The Data Protection and Cookie Policy

Proclamation – Cookies

Sometimes it is necessary to place a small data files, called Cookies, on your device for the proper function of websites.

What are Cookies?

Cookies are a small text files that websites store on your computer or mobile device when you start to use these websites. These pages will remember your preferences and the actions you have done on them for a certain period of time (eg. login data, preferred language, source of visit, etc.), so you do not have to enter this data again and jump from one page to another.

To learn more about Cookies and their wider usage, please use the links below:

What Cookies do we use?

1) Cookies of our website

  • unique_id and version (expiration 1 year) – If you visit our website while testing or optimizing its appearance or features, you will be assigned a unique (anonymous) unique_id. This is used in combination with the version parameter to determine the version of the appearance of our website that is displayed to you.
  • cascade-{section name} (expiration 12 hours) – If you visit our website while testing or optimizing your outbound links, you will be assigned a unique (anonymous) identifier cascade-{section name}. This anonymous identifier includes a single variable clicked that counts the total number of your clicks on outbound links.

The Cookies mentioned above are not used for any other purpose than those specified ones.

2) Third party Cookies

We also use third party Cookies, specifically:

  • Google Analytics – for the traffic analysis. More about the conditions of use.
  • Google Adsense – to measure the ads display, or their personalization. More about the conditions of use.
  • Google Ads – to measure conversions of Google Ads campaigns. More about the conditions of use.
  • Facebook – to measure conversions of Facebook campaigns. More about the conditions of use.
  • Heureka – to measure affiliate conversions. More about the conditions of use (czech only).
  • Embedded content from other websites – Posts on this website may contain embedded content (such as videos, images, articles, etc.). Embedded content from other websites behaves in the same way as if the visitor has visited another website. These websites may collect data about you, use cookies, embed additional tracking from third parties and track your interaction with this embedded content, including tracking the interaction with embedded content if you have an account and are logged in to that website.

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